New Year's resolutions for newspapers

Some realistic resolutions for newspapers in 2009:

• Stop talking about your web site as if it's a separate entity. The print and web products are part of one newsgathering organization.
• Grow revenue by offering low-cost web advertising solutions to small local businesses. It will mean setting up a web-based ad purchasing system to bypass your sales staff, and implementing more text-based ads. Ask Google how that's going for them.
• Accept larger internet ad formats. Reject pop-ups and ads that grow and shrink. Figure out what works in print display advertising, and apply it to the web.
  
• More photos, in print and on the web.
• More raw video. Less produced video. No "pop-out" viewers. More pre-roll and lower-third ads.
• More "police blotter" type content on the web site. Take a few cues from local TV news when appropriate.
  
• Grow some thicker skin, and stop lamenting your own decline in your own pages.
  
• Make signing up for home delivery ridiculously easy, straight forward, and relatively cheap. Give devoted web readers reasons to subscribe on Sunday only (comics, coupons, sales fliers, puzzles, etc.) Embrace a hybrid print/web future.